Forma Pasta Factory

My parents opened a pasta restaurant. My brother and I got to brand it.

The people at Forma Pasta Factory made it a success (prayer hands emoji).

Earned Press

The Making Of

Meet our client, Gal Ohayon, a restaurateur for 20+ years

and a demanding immigrant father for 30+ years (see below)

Client meetings were held in living rooms. Feedback was delivered in real time,

typically before we could finish our sentences.

Getting to know the product. A meatball focus group with Partner/Chef Amit.

Getting to know the space. Paint fumes surprisingly helped.

Prepping for opening day. The anxiety is palpable.

A rare moment of calm featuring the Matriarch/Interior Decorator, Noga Ohayon.

The Brand

Made with Edo Ohayon, Allison Spitaels, and Alexander Mehan.