Forma Pasta

My parents opened a pasta restaurant. My brother and I got to brand it.

The team at Forma Pasta Factory made it a success (prayer hands emoji).

Earned Press

The New Yorker

Yelp's Top 100 Places to Eat in America

The Making Of

IMG_7501.jpeg

Meet our client, Gal Ohayon, a restaurateur for 20+ years,

and a demanding immigrant father for 28+ years. See below:

Screen Shot 2021-04-14 at 11.30.26 AM.png
IMG_1136.JPG

Client meetings were held in our living room. Here's me (right) and my brother (center)

pitching restaurant names to the partners. Client feedback was delivered in real time,

typically before we could finish our sentences.  

IMG_0734-preview.JPG

Getting to know the product. A meatball focus group with Partner/Chef Amit.

IMG_3078.JPG

Getting to know the space. Paint fumes surprisingly helped. 

IMG_5443.JPG

Prepping for opening day. The anxiety is palpable. 

IMG_5446_edited.jpg

A rare moment of calm featuring the Matriarch/Interior Decorator, Noga Ohayon.

The Brand

079A8622.jpg
FORMA-Pasta-Factory_Style-Sheet_June-2018-v2_edited.jpg
www.formapasta_edited.jpg
Screen Shot 2019-12-22 at 10.55_edited.jpg
079A8562.jpg
079A8560.jpg
079A8552.jpg
forma bags.jpg
079A8641.jpg
079A8567.jpg
079A8615.jpg
079A8616.jpg

Made with Edo Ohayon, Allison Spitaels, and Alexander Mehan.