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Forma Pasta Factory

My parents opened a pasta restaurant. My brother and I got to brand it.

The people at Forma Pasta Factory made it a success (prayer hands emoji).

Earned Press

The New Yorker

Eater NY

Brooklyn Magazine

Yelp's Top 100 Places to Eat in America

The Making Of

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Meet our client, Gal Ohayon, a restaurateur for 20+ years

and a demanding immigrant father for 30+ years (see below)

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Client meetings were held in living rooms. Feedback was delivered in real time,

typically before we could finish our sentences.  

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Getting to know the product. A meatball focus group with Partner/Chef Amit.

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Getting to know the space. Paint fumes surprisingly helped. 

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Prepping for opening day. The anxiety is palpable. 

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A rare moment of calm featuring the Matriarch/Interior Decorator, Noga Ohayon.

The Brand

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Made with Edo Ohayon, Allison Spitaels, and Alexander Mehan.

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