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Forma Pasta Factory
My parents opened a pasta restaurant. My brother and I got to brand it.
The people at Forma Pasta Factory made it a success (prayer hands emoji).
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Earned Press
The Making Of
Meet our client, Gal Ohayon, a restaurateur for 20+ years
and a demanding immigrant father for 30+ years (see below)
Client meetings were held in living rooms. Feedback was delivered in real time,
typically before we could finish our sentences.
Getting to know the product. A meatball focus group with Partner/Chef Amit.
Getting to know the space. Paint fumes surprisingly helped.
Prepping for opening day. The anxiety is palpable.
A rare moment of calm featuring the Matriarch/Interior Decorator, Noga Ohayon.
The Brand
Made with Edo Ohayon, Allison Spitaels, and Alexander Mehan.
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