Leica
Any camera can capture a moment in time.
Only one camera can capture the moments that shape history.
Winner/Featured in - Communication Arts 2020 Advertising Annual
Winner - Richmond Ad Show 2019
Pre-roll
Frame Greatness :15

Frame Conflict :15

Frame Rebellion :15

Packaging
Stunt


Partnerships

This museum in NYC invites you into the lives of real immigrant families who inhabited the tenement apartments. Leica will let you leave with a piece of their framed history.

Visitors end their museum tour in a darkroom, where they're invited to develop vintage, souvenir photographs of the tenement families they just learned about.
Art Direction by Yotam Ohayon