Any camera can capture a moment in time.
Only one camera can capture the moments that shape history.
Winner/Featured in - Communication Arts 2020 Advertising Annual
Winner - Richmond Ad Show 2019
Frame Greatness :15
Frame Conflict :15
Frame Rebellion :15
This museum in NYC invites you into the lives of real immigrant families who inhabited the tenement apartments. Leica will let you leave with a piece of their framed history.
Visitors end their museum tour in a darkroom, where they're invited to develop vintage, souvenir photographs of the tenement families they just learned about.
Writing & Art Direction by Yotam Ohayon