Leica

Any camera can capture a moment in time. 

Only one camera can capture the moments that shape history.

Winner - Richmond Ad Show '19

Pre-roll

Frame Greatness :15

Frame Conflict :15

Frame Rebellion :15

Packaging

Stunt

Partnerships

This museum in NYC invites you into the lives of real immigrant families who inhabited the tenement apartments. Leica will let you leave with a piece of their framed history.

Visitors end their museum tour in a darkroom, where they're invited to develop vintage, souvenir photographs of the tenement families they just learned about.  

Art Direction by Yotam Ohayon

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