My parents opened a pasta restaurant. My brother and I got to brand it.
The team at Forma Pasta Factory made it a success (prayer hands).
Earned press:
Yelp's Top 100 Places to Eat in America (Ranked #58)
The Making Of
Meet our client, Gal Ohayon, a restaurateur for 20+ years, a demanding immigrant father with unreasonably high expectations for 27+ years. See below:
Pitch meetings took place in our living room. Here's me (right) and my brother (center) presenting restaurant names to the partners. Client feedback was delivered in real time, typically before we could finish our sentences.
Getting to know the product. A meatball focus group with Partner/Chef Amit.
Getting to know the space, for inspiration. Paint fumes surprisingly helped.
Prepping for opening day. The anxiety is palpable.
Rare moment of calm, featuring the Matriarch/Interior Decorator, Noga Ohayon.
The Brand
Name & Logo Design
Website "About Us"
Menu
Packaging
(We're #58)
Dine-In Trays
Employee Uniform
Made with Edo Ohayon, Allison Spitaels, and Alexander Mehan.
