Everlast​ Boxing

Everlast is your partner in overcoming life's hardships, because boxing prepares you for the adversities you'll face outside the ring.

Anthem Spot

Print / OOH

In-Gym 

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Cause Marketing

Parkinson's disease affects millions, and currently has no cure.  But non-contact boxing has proven to help people with Parkinson's curb their progressive symptoms. 

On World Parkinson's Day, Everlast will let you DONATE A PUNCH to the fight against Parkinson's, where every punch = $1 donated by Everlast to Rock Steady: a non-profit organization that provides tailored boxing courses to those fighting this disease.

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Digital bus shelter equipped with tracking device to register the number of punches and convert them into dollar donations.

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Training Gear

Art Direction by Yotam Ohayon