Everlast is your partner in overcoming life's hardships, because boxing prepares you for the adversities you'll face outside the ring.
Print / OOH
Parkinson's disease affects millions, and currently has no cure. But non-contact boxing has proven to help people with Parkinson's curb their progressive symptoms.
On World Parkinson's Day, Everlast will let you DONATE A PUNCH to the fight against Parkinson's, where every punch = $1 donated by Everlast to Rock Steady: a non-profit organization that provides tailored boxing courses to those fighting this disease.
Digital bus shelter equipped with tracking device to register the number of punches and convert them into dollar donations.
Art Direction by Yotam Ohayon